Forgive me for saying so, but I don’t think digital PR is exactly rocket science. I’ve always thought PR - correction - good PR, was common sense. It’s obvious from all the things I’m reading that that is nowhere near true, but I just can’t wrap my mind around why. I’m willing to bet that 99% of traditional PRs get pissed off at each e-mail from Nelson Mandela’s great nephew who needs to entrust them with 1.9 million euros or each solicitation for “natural male enhancement,” so why are they ok with sending a PR Speak press release to someone who didn’t ask for one and who probably has no interest in the topic?

Whenever I’ve explained this to someone in traditional PR or even someone outside the business, they say, “Ohhhhh. Yeah, that makes sense.” Yes. Yes, it does. It makes perfect common sense.

Enter the Common Sense PR blog. I’ve been perusing it for a little while and I have to say, it delivers what its title promises. Recent headlines include:

“Quick Tip: Don’t Promise More than You Can Deliver”
“Good Communications Is about Talking Like a Real Person”
“Promotion Can Help your Business Blog Launch - After that It’s up to You”

and my favorite…

“Bush Administration Needed Better PR Advice”

To put frankly: Well, duh.

I don’t mean to write about this in any deprecating way - I like the blog a lot. I fear, though, it’s the type of blog people like me read to feel smart about their practices, whereas it should be the type of blog every PR practitioner should be reading so that they can have their “That-makes-sense” moments before they start pitching.