I think one of the best ways to hook a new client is to showcase the conversations online that they might not be listening to. Most companies are hip to the fact that people are talking, but besides the occasional blog search I don’t think there’s enough monitoring going on, especially elsewhere on the Internet. People aren’t just talking on blogs anymore and we must remember to pay attention to that too.
I once said that I hadn’t found any practical use for Twitter for business purposes. Well - and Paull will be happy about this - I’m starting to change my tune. Using tools like Tweetscan and Twitterverse, you can get a much better idea of public opinion in 140 characters or less and take the information to craft a better campaign.
Whether the feedback is positive or negative doesn’t really matter. The important part is understanding how your audience thinks, where they’re thinking and how to address those thoughts.
