I’ve never really paid attention to Zappos before, but they sure as hell are making it difficult for me to ignore them now. First, BL Ochman wrote a post on how amazing their customer service and now there’s an amazingly successful Twitter campaign going on as I type.

A couple hours ago the resident Zappos Twitterer announced that the company would be giving away a free pair of shoes to a random follower tonight. Presumably seeing the response, he/she announced that up to 10 friends of the follower would be receiving shoes too. That’s all it took. Within minutes, my feed started looking like this

Everyone follow @zappos - Giving away a free pair of shoes to followers and will give 10 of your friends shoes too if they are following

the free shoe thing is exploding! http://twitter.zappos.com/

@zappos keeps impressing me. Follow their tweets and perhaps win some shoes! (totally worth it btw…even w/o the free shoes)

It worked too - I’m happily following Zappos, waiting for them to tell me when I can expect these:

*This is so my last Twitter post for a while. Much to my chagrin, it seems like it’s the only thing in the news nowadays.